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Sorry this
service is discontinued
websitecritique
Does your website needs a tune-up? Is
your website working effectively?
Marketing Cues provides
unbiased
website reviews with
constructive
feedback.
What is a website
critique?
What are the benefits of an independent website
critique?
What are the key areas covered in a website critique?
Who can benefit from a website critique?
Who does the website critique?
How much?
What do I get for my money?
Why choose Marketing Cues for your website critique?
How long does it take?
What is a website critique?
Thanks so much for the effort you put into reviewing my
letmego.com.au website.
I’ve come home with my head spinning from all the ideas you have given me. I
didn’t think there were so many things that could be done which could make a
difference.
Michael Tunnecliffe, Emergency Support Network |
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A website critique is a report that will:
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appraise the current state of your website
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provide practical solutions to overcome your
website's weaknesses
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offer suggestions to strengthen your online
presence and performance.
What
are the benefits of an independent website critique?
An independent website critique can:
- Identify the strengths and weaknesses of your website from a web user
perspective
- Point out obstacles to your online growth
- Find out ways to increase the findability, credibility and usability of your
website
- Help you gain and retain your competitive advantage
- Save time and money by hiring a professional. Your time may be more profitable running your business.
What are the key areas covered in a website critique?
A 'standard' website critique covers areas such as:
- Quality and usefulness of information (e.g. accuracy, currency, objectivity,
authority)
- Layout and Design (e.g. aesthetics, consistency,
easiness to scan/read/print)
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Site structure and navigational flow
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Indicators of expertise and trustworthiness
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Web strategies (mainly search engine and
linking strategies)
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Marketing strategies (e.g. branding, pricing, ordering process, customer
service).
This website critique is not a technical audit. It looks at how the elements of
the site can be used to enhance the user's experience, strengthen your brand and
produce better results.
Who can benefit from a website critique?
Any business or organisation that is committed to the success of their website,
and is open-minded and willing to implement new ideas. The practical suggestions
can be implemented either in-house or by your web designing team.
Who does the website critique?
A qualified marketer (not a robot) will review your website. Suggestions are
based on learning, research and observations. See about us.
How much?
-
A
"standard" website critique costs
AU$1,500 (includes GST for Australian residents).
The cost is based on time. Therefore, small and less complex sites will have a
more in-depth analysis than a larger one.
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Customised website critique.
For specific requirements, complex site, government or corporate website,
complete the request for quote.
What do I get for my money?
A written report covering the strengths and weaknesses of your
website in the key areas listed above and suggestions
to improve the effectiveness of your site.
Why choose
Marketing Cues for your website critique?
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Honesty: The website appraisal is
truly unbiased: no tiptoeing around
friends or people involved in the creation of your website. There is no
conflicting or vested interest. This is not a lure to sell other services.
- Knowledge and ability: The interface and
business aspects of your website will be examined by a qualified marketer with
a wide range of skills including desktop publishing and journalism.
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Affordability: With our low overheads, the work is competitively
priced. You have top value for your money.
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Customer service: You will only deal with one
person. This provides direct communication and encourages good customer
relationship.
Each website owner has its own needs and wants. It is the role of the web
marketer and website critic to
help you achieve your business goals. For us, customer satisfaction is crucial
because this business is built on referrals.
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Integrity: At our discretion, we reserve the right to work within our
ethics and decline a request for website critique without giving reason. Sites with objectionable content should not apply for a constructive
critique.
How long does it take?
A 'standard' website critique is usually completed within a week.
 Receive
"200 Marketing Ideas for Your Website" E-book
as a free gift when you order a website critique. This guide is the perfect
complement to the report!
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