Choose a domain name that is…
- Easy to remember, pronounce and spell
- Catchy or distinctive such as this search engine www.dogpile.com.
- Names similar to your competitors. Yyour customers may end up remembering only your competitor’s name.
- Names with different spelling eg www.color.org, www.colourware.co.uk. You may need to register both names to cater for a global audience.
- Acronyms, unless you cater for a local audience or existing customers who recognise your acronym as a brand name. Typos are common with acronyms. Is it ‘ptg.com‘, ‘gpt.com‘, ‘tpg.com‘, ‘gtp.com‘ or ‘pgt.com‘?
Underscores ( _ ) and hyphens ( – )
Domain names using underscores and hyphens are difficult to spell and remember. On the other hand, using a hyphen can be an useful alternative when
- your preferred name is not available.
- you want to use keywords in your domain name to better your search engine ranking. For example, www.new-cars-denver.com uses a string of keywords.
Here are ideas for choosing your domain names…
- exact match of your business name (www.marketingcues.com)
- acronym of your business or trademark (www.tdk.com.au)
- program that your business runs (www.ronaldmcdonaldhousehouston.org)
- venue that your business operates (www.whitehouse.gov)
- profession/occupation of your members(www.executivespeakers.com)
- sport that you promote (www.bicycling.com)
- event that you organise (www.letour.fr)
- problem that you solve (www.headaches.com)
- product that you sell (www.yourproductname.com)
- personal brand (www.yourname.com)
- service that you provide (www.whereis.com)
More Marketing Cues tips
- Use keywords in your domain name for better search engine ranking.
- Register several domain names to cater for different product lines and services and to increase traffic through links. It is a cheap form of advertising.