Tips for choosing your domain name

Choose a domain name that is…

  • Easy to remember, pronounce and spell
  • Catchy or distinctive such as this search engine www.dogpile.com.

Avoid…

  • Names similar to your competitors. Yyour customers may end up remembering only your competitor’s name.
  • Names with different spelling eg www.color.org, www.colourware.co.uk. You may need to register both names to cater for a global audience.
  • Acronyms, unless you cater for a local audience or existing customers who recognise your acronym as a brand name. Typos are common with acronyms. Is it ‘ptg.com‘, ‘gpt.com‘, ‘tpg.com‘, ‘gtp.com‘ or ‘pgt.com‘?

Underscores ( _ ) and hyphens ( – )

Domain names using underscores and hyphens are difficult to spell and remember. On the other hand, using a hyphen can be an useful alternative when

  • your preferred name is not available.
  • you want to use keywords in your domain name to better your search engine ranking. For example, www.new-cars-denver.com uses a string of keywords.

Here are ideas for choosing your domain names…

  • exact match of your business name (www.marketingcues.com)
  • acronym of your business or trademark (www.tdk.com.au)
  • program that your business runs (www.ronaldmcdonaldhousehouston.org)
  • venue that your business operates (www.whitehouse.gov)
  • profession/occupation of your members(www.executivespeakers.com)
  • sport that you promote (www.bicycling.com)
  • event that you organise (www.letour.fr)
  • problem that you solve (www.headaches.com)
  • product that you sell (www.yourproductname.com)
  • personal brand (www.yourname.com)
  • service that you provide (www.whereis.com)

More Marketing Cues tips

  • Use keywords in your domain name for better search engine ranking.
  • Register several domain names to cater for different product lines and services and to increase traffic through links. It is a cheap form of advertising.
Posted in domain name marketing