Why would people trust you?
Your personal approach and reassurance can break barriers of reservations and fear. To build your credibility and develop a one-to-one relationship, try these simple and effective ways to gain potential customer’s confidence:
When providing solutions, first demonstrate your understanding of the emotional component of the problem before giving the solution. How does the problem affect someone’s life? You could start your pitch with ‘Do you suffer from a debilitating migraine?’ or ‘Are you frustrated because..?
2. Give, give, give
Be generous with your information and share your knowledge and experience. Don’t worry about giving away critical information. Learning is a moving target. You cannot teach today what you will learn tomorrow. By sharing your knowledge you will come across as a expert to be trusted.
Provide testimonials from reputable sources to build your reputation.
4. Privacy statement
Reassure customers that their personal details will not be disclosed to third parties and will be kept secure.
5. Personal insights
Reveal snippets of you or your life to connect on a personal level e.g. display your photo.
6. Consistent message
If you claim to be trustworthy, don’t sell dubious products for the sake of a financial gain.
7. Ongoing contact
Contact potential or existing customers regularly to build confidence and develop a strong relationship. An email newsletter is an effective ongoing communication channel.
8. Personal correspondence
Personalise your messages. Use first names e.g. ‘Hi Karen’ rather than ‘Dear valued customer’.
9. Physical address
Cyberspace residents have nothing to inspire confidence. Provide a physical address not just an email address.
10. Direct email
Give a direct email address e.g. firstname.lastname@example.org instead of email@example.com.
Gain customers with your personal approach and reap the benefits.