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Pricing Psychology Report by Marlene Jensen

PDF format, 56 pages

In Pricing Psychology Report, Marlene Jensen, an experienced pricing strategist, looks beyond economics and the accounting relationships between cost, price and profit. She puts forward pricing strategies based on how consumers respond to numbers and psychological pricing tactics.

I found it fascinating how consumers are influenced by particular numbers. Did you know that some numbers will favourably impact your sales whereas others will set a psychological barrier? I knew that $9.99 pulled more sales than $10 but I wasn’t aware of the "magic" numbers and "poison" prices. And, I never thought of using cents in pricing as a means to emphasise a discount.

It is also enlightening to discover that in some situations, a price increase could raise your status while generating more sales. Marlene’s strategies based on psychological factors and visual perceptions are well-documented.

The Pricing Psychology Report is well-presented with bookmarks and a comprehensive Table of Contents. From this practical and concise reference guide, you will learn:

• How to raise prices without losing sales - what works and why
• "Magic" numbers that increase orders
• "Bad" numbers that discourage orders
• When putting cents in your price is a danger
• How your "decor" is connected to the price you can get
• Psychological tricks in discounting
• How to "hide" price increases in plain sight
• The psychology of negotiating prices
• Pricing alerts - danger signs that you're seriously underpriced
• How to charge different prices to different groups - legally
• Two FREE online testing solutions - so you can test prices yourself
  PLUS... a chapter of interviews with Internet marketing gurus - including Jim Edwards, Anne Holland, Harmony Major, Michael Nicholas, and Dr. Judith Briles - on what they've found works in pricing psychology.

I highly recommend the Pricing Psychology Report to anyone involved in pricing. The Pricing Psychology Report is a smorgasbord of pricing strategies, scenarios, test results and research findings that will satisfy the needs of students, business owners and professional marketers.

An excellent read that will leave you enthused and keen to implement these simple and effective psychological pricing strategies.

You can purchase this book directly from Marlene's website.