(book) ISDN 0-9752186-0-3, 216 pages
(ebook) ISBN 0-9752186-1-1, 208 pages

With 13.6 millions Internet users in Australia or 67.1% of the population using the Internet (2004), having a functional website is not a luxury but an important asset in the toolbox of any business or organisation.

But you are probably asking yourself how can you differentiate your product, service or business on the web from the many competitors selling the same product and targeting the same audience. How can you gain or retain the competitive edge?

There are plenty of books on good web design, search engine optimisation and e-commerce but none exclusively on web content. There is a tendency to consider web content as an after-thought: “By the way, what you I put on my website?”

“Choosing the appropriate web content can strategically give business operators the competitive edge. A website is the most comprehensive and cost-effective marketing tool on the market. Not only can businesses build an enviable reputation and increase their customer base using valuable and well-organised information but they can also save on operational costs such as printing, postage and customer support.”

Content increases the commercial value of a website because it draws and also retains visitors. Web content is often qualified as ‘sticky’ when visitors are ‘glued’ to the website. The longer a visitor is exposed to your message, the more likely that person will be converted into a customer.

200 Marketing Ideas for Your Website is a smorgasbord of innovative web content ideas with 262 specific examples taken from the web, including 50 screenshots. You will learn how to reach customers of your customers, keep in touch with subscribers without having to write a newsletter, get visitors to volunteer fresh content and, sell and even cross-sell without being pushy. And the list goes on.

As you read 200 Marketing Ideas for Your Website, you realise that web content is the core of websites. In a holistic approach, the book (or ebook) starts with ways to add value to your products or services, then offer ideas to build credibility and trust so visitors can be converted into customers and finally strategies to develop strong customer relationship and loyalty. All types of commercial, educational or non-for-profit organisations will discover ideas applicable to their particular situation.

This hands-on guide is beautifully presented and well-researched by Henriette Martel-Lawson, website strategist, online researcher and professional speaker. This book (or ebook) is the result of a study of 2,000 websites and it contains tips, guidelines and marketing insights. No jargon and no hype just "200 pages of intelligent ideas and strategies, in a logical sequence and in bite sized format” (Michael Bloch).

After reading the book (or ebook), you will appreciate the importance of web content and discover its huge potential for your website. Many big organisations perform very poorly on the web to the advantage of astute small business operators who provide original, useful and interesting web content.

Whether you are a novice or experienced internet marketer, 200 Marketing Ideas for Your Website will offer you with a source of inspiration, an excellent reference guide and a step closer to setting your business or organisation apart from the pack.

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