How to write articles that people want to read

Articles can be likened to people. Some articles…

  • Don’t pass the 10-second test. You’re simply not interested to read them.
  • Give a first good impression but after a few lines, you have enough of them.
  • Resonate with you. The connection is instant and you want to read more and more.

Articles mirror your personality and professionalism. What impression do you make on people?

Fortunately, you can improve your articles easily. Here’s how:

1. Engage the reader with ‘YOU’.

Use sparingly ‘I’ and ‘Us’. Only refer to you when it makes a difference to the understanding of the article.

2. Be concise.

Cut redundant expressions. Demonstrate that you respect your reader’s time by going straight to the point.

3. Liven up your articles.

Add stories or quotes that carry authority. Chances are, readers will remember your message because of your analogies and quotes.

4. Demonstrate with examples, facts and figures.

For example, how big is big? Big as an elephant or a bear? Does it weight 100 kg or 1,000 kg? Is the ratio 90% or 10%? Adding examples will help the reader visualise and retain information.

5. Be personal.

Connect with your readers by sharing something about yourself. Admit your flaws; people relate to the not-so-perfect writer e.g. “I’m a procrastinator in remission”.

6. Create a friendly rapport.

Use a conversational writing style with short sentences and short paragraphs with no more than 5 lines. Chat with your reader as you would with a friend sitting across from you.

7. Cover topics relevant to your target market’s needs, not yours.

It can be tempting to write about what you’re passionate about but article marketing is about business, not indulgence.

8. Proofread to avoid typos and obvious grammar mistakes.

Bear in mind that spelling checks do not pick words out of context e.g. ‘write track’ or ‘right track’. Some mistakes can confuse and slow down the reading flow.

9. Be consistent.

Avoid calling a product by different names. For example, you’re writing about a ‘course’ and then introduce words such as ‘workshop’, ‘training’ or ‘e-course’. The reader now questions if you’re always referring to the same ‘course’ or these are all different products.

10. Give always your best.

Don’t hold back and save your best ideas. First impressions count. You might never have a second chance.

What type of articles do you write? Will you pass the 10-second test and develop a long-term relationship with the reader?

Posted in article marketing, copywriting