Blog Archives

What to include in a small business website

Looking for a website of less than 5 pages? What should you include? A website of that size will more than likely be an informative business card and should provide, if relevant, a call for action. What do you want

Posted in website design, website marketing

Is your homepage open for business?

If you are open for business, let your homepage be an entry point not a barrier. How often have you come across the following conditions of entry? Welcome, please … View with a different browser. Download this software. Listen to

Posted in website design, website marketing

Checklist for planning your website

Enthusiasm does not replace a lack of preparation. The purpose, business model, target market and competitive strategies should be determined even before you draw the blueprint of your website. Purpose: what is the site for? What are your business and

Posted in website design, website marketing

Branding with favicons

What are favicons? Favicons (short for FAVorite ICON) are the miniature logos that you see displayed beside the website address or URL in the address bar in Internet Explorer or location field in Netscape Navigator. Favicons are also called shortcut

Posted in website design, website marketing

Website design common mistakes

Information Website’s lack of focus and purpose. Too much information per page. Disorganised information. Misleading headings. No notification on time required for downloading files. Layout Cluttered layout. Irrelevant graphics. Overuse of colours and gimmicks (e.g. animated gif). Lack of consistency:

Posted in website design

How to choose colours for your website

Your choice of colours can make or break your website. Glaring or unpleasing colours can shy away your visitors whereas carefully chosen colours can dramatically enhance the effectiveness of your communication. You can use colours for the background, text, graphics

Posted in website design

Design tips for your website

Good design will strengthen your brand and differentiate you from your competitors. Your website’s visual appeal, ease of use and downloading speed will help your visitors focus on your message. Content and Writing Style – Focus on visitor’s needs and

Posted in website design