Benefits of publishing an e-book for your business

Have you been looking for a product that is cheap to produce, quick to release and would boost your credibility as an expert?

Well, an e-book has it all! And what’s more? It’s easily distributed, requires minimal storage and provides a source of passive income.

Benefits of e-books and how you can use them…

  • Cost-effective sample

    You can give a small e-book as a taster or attractor for your other products- those that are not free. Don’t skimp on the quality of your free e-book: you don’t want to leave a bad taste and lose potential customers!

  • High profit margin product

    The production cost is the same whether you sell one or 100,000 e-books.

  • New source of revenue quick to produce

    Repackage your web articles and case studies to produce a new e-book from your recycled material.

  • Viral marketing tool

    Sprinkle affiliate links throughout your e-book and give away the resale rights to your e-book. Let other web businesses advertise your e-book and sell it at a profit. You will spread your reputation as an expert and also earn referral commissions on products featured in your e-book that you have linked to your affiliates’ web pages.

  • Access to new markets

    You may reach unexpected markets. When I started selling e-books, I thought that my target market was the predominantly English-speaking countries e.g. UK, Australia, US and Canada. But to my pleasant surprise, I sell e-books worldwide including Germany, Sweden and India.

  • Inventory savings

    Calculate for yourself the difference in cost for storing similar products…
    – E-books: two copies (one on your computer plus a backup on CD)
    – Books: a small print run of 3,000 books stored in a warehouse.

  • Automated distribution

    Compared to tangible products, e-books are cheap and easy to distribute: no packaging and no trip to the post office. Automate your system and relax.

  • Renewable resource

    You can update your e-book and sell it as a revised edition. The e-book remains up-to-date and appealing. The cost? Your time.

  • Educational material

    Produce and give away ‘step-by-step’ and ‘how to’ e-books to educate potential customers, promote your products and build your database. Capture name and email address of people requesting your e-book prior to the free download.

Pricing of e-books… how much should I charge?

My book ‘200 Marketing Ideas for Your Website’ sells for $29.95 in bookstore and the e-book version sells for $49.99 on the Web. That’s almost double the price of its paperback version yet it costs so little to produce!

So, what’s in an e-book that justifies its high price?

  • Convenience

    I had a client located in the UK ringing me on Saturday afternoon in Perth (Australia) for information. He was about to download my e-book and couldn’t wait to start experimenting with the marketing ideas from the e-book. Can you put a price on an instant delivery to your desktop of a product not available locally?

    Sending a book to the UK takes one week to reach its destination and costs AU$15.50 for shipping. How does the shipping time and cost compare with a instant download?

    And what’s more, the customer has no travel time to a bookstore, no parking fees and can order any time of the day or night. That’s what I call ‘convenience’ and that’s why people are prepared to pay more for an e-book than for a book.

  • Functionality

    Hyperlinks add value to your e-book. Customers can access recommended resources quickly at no extra cost. They save money and time.

  • Versatility

    Customers can read the e-book on their computer screen and/or print it.

A little word of advice before you create and distribute your first e-book…

  • Create a professional e-book

    To gain recognition, you must invest time to create a worthwhile e-book. A poorly formatted e-book with no interesting content will not promote professionalism and expertise and could even have an adverse effect on your reputation.

  • Copyrights

    Secure the copyrights of your e-book. Disallow the editing option to avoid unscrupulous people downloading your e-book, making a few changes and then republishing your work under their name.

  • Use ClickBank

    If you don’t have a shopping cart on your website, use ClickBank to sell your e-book. They are specialised in selling digital products.

    It only costs US$49.95 activation fee plus a small commission per transaction.Once your have set up your sales page and download page with them, you can relax. The sale of your e-book is automated and you will receive your cheque in the mail for your sales.

    You can also list your book on their marketplace and have other merchants selling your e-book for a referral (affiliate commission).

  • Secure your download page

    If you charge good money for your e-book, don’t let people access your download page unless they have paid for it.

E-books are rewarding to produce and distribute. Give it a try!

Posted in copywriting, website marketing