Blog Archives

AWeber review: do I need an email newsletter auto-responder system?

Are you always trying to do everything yourself and buying the cheapest solutions to save money? The most important lesson I learned from my financial adviser is to invest in my business. Do painters use the cheapest brushes? No, because

Posted in email management & marketing, website marketing

Email newsletters: 12 alternatives to writing ‘standard’ articles

Do you find writing for your email newsletter tedious? Do you postpone publishing an email newsletter because you dread having to write articles on a regular basis? Readers are looking for fresh, useful and interesting information. The way you present

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Posted in email management & marketing, website marketing

Benefits of publishing an e-book for your business

Have you been looking for a product that is cheap to produce, quick to release and would boost your credibility as an expert? Well, an e-book has it all! And what’s more? It’s easily distributed, requires minimal storage and provides

Posted in copywriting, website marketing

What to include in a small business website

Looking for a website of less than 5 pages? What should you include? A website of that size will more than likely be an informative business card and should provide, if relevant, a call for action. What do you want

Posted in website design, website marketing

Is your homepage open for business?

If you are open for business, let your homepage be an entry point not a barrier. How often have you come across the following conditions of entry? Welcome, please … View with a different browser. Download this software. Listen to

Posted in website design, website marketing

FIFTY ways to use your website

A website is an investment. After all, you are building a shopfront. In a nutshell, you can use your website to… Enhance your professional image 1- Look professional and as BIG as large corporations. 2- Pre-sell yourself to new clients

Posted in website marketing

Checklist for planning your website

Enthusiasm does not replace a lack of preparation. The purpose, business model, target market and competitive strategies should be determined even before you draw the blueprint of your website. Purpose: what is the site for? What are your business and

Posted in website design, website marketing

Five soft-selling strategies for those who hate selling

If you hate HYPE and hard-sell, use these soft-selling ideas for a more subtle and friendly approach to promote and sell your products. 1- Free projects Offer free projects that require your products. To add convenience and generate sales, facilitate

Posted in website marketing

Why don’t visitors trust me? Counteract 7 obstacles to trust

Legitimate concerns prevent people from trusting online information providers and business operators. Identify their worries and discover strategies to allay their fears: 1- Inaccurate information People are worried that information could be erroneous or out-dated. In some instances, it could

Posted in website marketing

Ten simple strategies to add value to your product

Value as we discussed in the article Value-pricing strategy: “We’re not the cheapest but…”, is a matter of perception. Value is complex as there are many criteria on which people assess it. These could be: convenience, visual or auditory appeal,

Posted in website marketing