Marketing Cues - What to include in a small business website

What to include in a small business website
( less than 5 pages)

A website of that size will more than likely be an informative business card and should provide, if relevant, a call for action.
What do you want out of your website? What actions do you want your visitors to take? A few meaningful pages are far more important that a huge website with no focus. These are a few suggestions.

Architects and builders can display photographs of past projects and link to suppliers.
Consultants can provide case studies and recommendations from past customers to build their credibility.
Trainers can provide testimonials, a schedule of coming seminars and also an enrolment form.
A retail shop can advertise special offers and provide an order form.
Manufacturers can provide product information and link to distributors.
Artists can display their work, advertise coming exhibitions and link with art galleries.
Inventors can promote their innovations and link to interested parties.
An association can publish a calendar of events and supply a membership application.
Photographers can publish a gallery of photographs and provide contact details.
Manufacturers can sell their products directly to the local and global community.

Henriette Martel-Lawson is a website strategist and author of 200 Marketing Ideas for Your Website. Receive a free ebook when you subscribe to WEBmarketingcues, a free and valuable newsletter with articles, reviews and resources to help you market your own website. http://www.marketingcues.com

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