2- Choice of keywords

You may be ranking #1 on Google but who is reading your article?

Your choice of keywords will determine whether your target market finds your article. So, listen to their language. By using their vocabulary, you’ll appear on their web search engine results, where it matters to you.

3- Choice of Article topic

Give your target market what they want. Identify the problems and issues that preoccupy them. On the Web, people decide what they want to read. What YOU want to write about is irrelevant unless your target market wants it too.

4- Choice of Article content

How much information should you provide before you become dispensable?

It’s a balancing act.

If you give the solution, why would someone buy your product or hire your services? If you give too little information, you hardly can establish your credibility and whet their appetite for more?

Don’t fall in the trap of giving it all. Give only one key element of the solution to impress them and sell the rest. Or, present the ‘Why’ and sell the ‘How’.

Ultimately, you want the reader to click on your link in the Resource Box.

5- Choice of Article Title

Think outside the box. Develop a compelling attention-grabbing title to arouse curiosity. Make it an irresistible entry point for your article.

You can model your titles on sales letter headlines. View these compelling headlines.

6- Choice of Resource Box Content

As you've giving away our free content, you now want your reward... people clicking on the links in your Resource Box.

To avoid losing the thread of the article with your self-promotion, integrate your Resource Box to your article with ‘Do you want to know how I did it?’ and link to the solution, instead of ‘(YourName) is…’

7- Choice of Landing Page

The landing page must be relevant to your article, a continuation. Article Marketing drives hot leads to your site. Don’t cool them down by introducing out-of-context offers.

Article Marketing is a matter of choices. Take the wrong turn, you’ll waste countless hours. Move strategically and you'll be delighted with your Article Marketing results.

Download Speed Article Marketing ebook for more tips and techniques on how to market yourself and your business through writing articles. It’s much easier than you think to write articles and become the Expert in your field … once you know how.

© Henriette Martel is a Website Strategist, Speaker and Director of the Australian Training Guide. She is also the author of 200 Marketing Ideas for Your Website.

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