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Ten Common Mistakes That Makes Writing Articles Pointless
As much as article marketing can boost your profile and drive
traffic to your website, it can also destroy your credibility. People will make
their mind about you as they read your articles and it doesn’t take much for
them to click you out of their screen.
So, are you wasting time writing articles? Probably yes if your article reads
like this…
1.
Inaccurate
One incorrect fact is all you need to lose credibility. The reader
will always question the validity of your information. Get your facts right in
the first place.
2. Obvious
When you only state the obvious or commonsense information, you’re
wasting the time of busy readers. Add newness.
3. Not
grabbing
Your headline and first paragraph lack of a punch so the reader
leaves without reading your article.
4.
Lecturing or pitching
Who wants to be preached or sold to? Change your tone.
5.
Long-winded
You’re rambling. The attention span is very short on the Web so get
to the point quickly. Be ruthless when editing: cut, cut, cut.
6.
Confusing
You’re losing the reader. This can happen when you start writing
before you’ve clarified your mind. Follow an outline and explain in a logical
way.
7. Boring
Reading your article is like a dull day... flat. Introduce a new twist
or angle to your information or change your style.
8.
Difficult to understand
The reader feels unfamiliar with your jargon, dialect
or gobbledygook. Your language interferes with the understanding of your
message.
9. Wordy
Avoid redundant expressions e.g. ‘at this point in time’ instead of
‘now’. Write concisely.
10.
Ego driven
Leave yourself out of the article and delete unnecessary
self-references e.g. “my advice is”, “my personal opinion” or “in my last
seminar, I told my audience”.
Don’t forget, the reader holds the mouse, one click and you’re out of the screen
OR one click and they’re visiting your website.
Download Speed Article Marketing ebook for more tips and techniques on how to
market yourself and your business through writing articles. It’s much easier
than you think to write articles and become the Expert in your field … once you
know how.© Henriette Martel is a Website Strategist, Speaker and Director of the
Australian Training Guide. She is also the author of
200 Marketing Ideas for
Your Website.
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