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Tips for choosing your domain name
 

Choose a domain name that is...

  • Easy to remember, pronounce and spell
     
  • Catchy or distinctive such as this search engine www.dogpile.com.
     

Avoid...

  • Names similar to your competitors. Your customers may end up remembering only your competitor's name.
     
  • Names with different spelling eg www.color.org, www.colourware.co.uk. You may need to register both names to cater for a global audience.
     
  • Acronyms, unless you cater for a local audience or existing customers who recognise your acronym as a brand name. Typos are common with acronyms. Is it 'ptg.com', 'gpt.com', 'tpg.com', 'gtp.com' or 'pgt.com'?
     

Underscores ( _ ) and hyphens ( - )

Domain names using underscores and hyphens are difficult to spell and remember. On the other hand, using a hyphen can be an useful alternative when
  • your preferred name is not available.
     
  • you want to use keywords in your domain name to better your search engine ranking. For example, www.new-cars-denver.com uses a string of keywords.

     

     Ideas for Domain names

 Real examples
  • exact match of your business name
www.marketingcues.com
  • acronym of your business or trademark
www.tdk.com.au
  • program that your business runs
www.ronaldmcdonaldhousehouston.org
  • venue that your business operates
www.whitehouse.gov
  • profession that you or your members practice
www.executivespeakers.com
  • sport that you promote
www.bicycling.com
  • event that you organise
www.letour.fr/
  • problem that you solve
www.headaches.com
  • product that you sell
www.200marketingideasforyourwebsite.com
  • your brand
www.holden.com.au
  • your personal brand (you)
www.henriettemartel.com
  • service that you provide
www.whereis.com.au


More Marketing Cues tips

  • Use keywords in your domain name for better search engine ranking.
     
  • Register several domain names to cater for different product lines and services and to increase traffic through links. It is a cheap form of advertising.

© Henriette Martel