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Tips for choosing your domain name
Choose a domain name that is
- Easy to remember, pronounce and spell
- Catchy or distinctive such as this search engine www.dogpile.com.
Avoid
- Names similar to your competitors. Your customers may end up remembering only your competitor's name.
- Names with different spelling eg www.color.org,
www.colourware.co.uk. You may need
to register both names to cater for a global audience.
- Acronyms, unless you cater for a local audience or existing customers who recognise your acronym as a brand name. Typos are common
with acronyms. Is it 'ptg.com', 'gpt.com', 'tpg.com', 'gtp.com' or 'pgt.com'?
Underscores ( _ ) and hyphens ( - )
Domain names using underscores and hyphens are difficult to spell and remember. On the other hand, using a hyphen can be
an useful alternative when
- your preferred name is not available.
- you
want to use keywords in your domain name to better your search engine
ranking. For example,
www.new-cars-denver.com uses a string of keywords.
Marketing Cues tips
- Use keywords in your domain name for better search
engine ranking.
- Register several domain names to cater for different product
lines and services and to increase traffic through links. It is a cheap form of
advertising.
 © 2003 Henriette Martel-Lawson
Henriette Martel-Lawson is a website strategist and author of
200 Marketing Ideas for Your
Website. Receive a free ebook when you
subscribe to WEBmarketingcues,
a free and valuable newsletter with articles, reviews and
resources to help you market your own website.
http://www.marketingcues.com
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