Marketing Cues - Tips for choosing your domain name

Tips for choosing your domain name

Choose a domain name that is...

Easy to remember, pronounce and spell

Catchy or distinctive such as this search engine www.dogpile.com.

Avoid...

Names similar to your competitors. Your customers may end up remembering only your competitor's name.

Names with different spelling eg www.color.org, www.colourware.co.uk. You may need to register both names to cater for a global audience.

Acronyms, unless you cater for a local audience or existing customers who recognise your acronym as a brand name. Typos are common with acronyms. Is it 'ptg.com', 'gpt.com', 'tpg.com', 'gtp.com' or 'pgt.com'?

Underscores ( _ ) and hyphens ( - )

Domain names using underscores and hyphens are difficult to spell and remember. On the other hand, using a hyphen can be an useful alternative when

your preferred name is not available.
you want to use keywords in your domain name to better your search engine ranking. For example, www.new-cars-denver.com uses a string of keywords.

Ideas for Domain names	Real examples
exact match of your business name	www.marketingcues.com
acronym of your business or trademark	www.tdk.com.au
program that your business runs	www.ronaldmcdonaldhousehouston.org
venue that your business operates	www.whitehouse.gov
profession that you or your members practice	www.executivespeakers.com
sport that you promote	www.bicycling.com
event that you organise	www.letour.fr/
problem that you solve	www.headaches.com
product that you sell	www.200marketingideasforyourwebsite.com
your brand	www.holden.com.au
your personal brand (you)	www.henriettemartel.com
service that you provide	www.whereis.com.au

More Marketing Cues tips

Use keywords in your domain name for better search engine ranking.
Register several domain names to cater for different product lines and services and to increase traffic through links. It is a cheap form of advertising.

� Henriette Martel

Henriette Martel is a website strategist, consultant and Director of the Australian Training Guide. She is also the author of 200 Marketing Ideas for Your Website. Receive a free ebook when you subscribe to WEBmarketingcues, a free and valuable newsletter with articles, reviews and resources to help you market your own website. http://www.marketingcues.com

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