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Frames Part 2: Why do web users hate frames?

Frames usage has long been and still is a controversial subject because of

· Incompatibility with some browsers and monitors
· Reduced usability (for the web user)
· Technical shortcomings.

Although, some of the issues have been addressed by recent browsers and experienced web designers, frames are criticised for the following reasons.

Tracking issues

One visible URL
What happens when all the pages or frames display the same URL? This is the biggest source of complaints from web users. A page using frames displays the URL of the main frameset in the address box. This URL will be retrieved when using your familiar tracking methods of

· Cutting and pasting a URL
· Typing the URL in a browser window
· Emailing a link
· Linking to a page
· Bookmarking.

The inability to access the address of the file displayed on your monitor—any file other than the frameset page— makes its future relocation difficult and sometimes impossible, especially if you don’t know or don’t remember the pathname.

Too many URLs
What happens when each frame has a URL? Tracking a resource in your history navigation can be tedious. In some cases, all the frames from a frameset will be listed. You will have a URL for the navigation bar, search box, banner, contents, frameset, etc.

To top of pageToo many windows

Reduced viewing area
Using numerous frames takes valuable space and reduces the viewing area of the contents frame. Contents is king, don’t squeeze it into a very small window.

Confusion
Having three or more windows displaying different contents plus a few scrolling bars can be distracting and confusing, especially for new users.

Complex printing methods

You cannot use familiar methods for printing. If you use your Print button, you may end up with a page for each frame: index, search box, logo, content.
Printing frames demand new strategies. More mouse clicks. When you use the Print menu in Internet Explorer, you have to select an option from a choice of: As laid out on screen, Only the selected Frame or All Frames individually.
Tip: To print just one frame, right click the frame, then select Print.

To top of pageOutbound link loaded within your frame

When you click on an outbound link, the site requested appears within your frame. This situation causes several issues:

Copyrights
When the URL of the outbound link is not visible, the author of the linked website is deprived of copyrights and cannot take credit for the contents. This could even end up in a legal battle.

Loss of repeat visit opportunities
The visitor cannot note or bookmark the URL of the outbound link for future reference or repeat visit because it is not visible.

Snowball effect
Open a few outbound links from sites also using frames. You will have a compound effect of frames nestled in frames. This snowball effect would reduce considerably the viewing area of the contents of your links.

To top of pageSecurity

Imagine having hackers requesting credit card information using a reputable bank’s frameset or worse, using YOUR site. Frame-spoofing refers to the fraudulent act of inserting unauthorised content into another website’s frame to disguise the origin of the content. Image how your credibility and security could be undermined if you were spoofed.

Search engine problems

Poor ranking
The frameset is the first page a search engine spider finds when crawling. If this frameset contains only instructions and no contents information in the <noframes> tag, the spider may ignore the site without indexing it.

Dead-end page
This happens when a search engine indexes and retrieves an individual page out of context, without the main frameset. This situation can also arise when you recall a page from your history navigation. In these cases, unless the page is designed to stand alone, you can’t find your way out having no navigation tools or reference to the rest of the site.

Initial download time

A homepage using frames takes longer to download than a single page because it contains several pages. This can give an unfavourable first impression and even shy away new visitors.

Increased page countTo top of page

Each frameset is counted as an additional page because it is saved in HTML. For this reason, if you are using services based on page count, the cost can substantially increase if you use several framesets on your site.

Accessibility

Palmtops do not support frames because of the small size of the screen. Furthermore, some assistive devices used by visually impaired web users do not interact well with frames.

Boycotted site

The 'Noframes' advocates can boycott your site simply because you use frames.

Aesthetics

Scrolling bars are cumbersome and not aesthetic. Tip: Use borderless frames when possible.

What's good about frames

Why frames are not a good marketing tool

200  Marketing Ideas for Your Website

Henriette Martel-Lawson is the author of the book 200 Marketing Ideas for Your Website. You can find more articles on www.marketingcues.com.

© 2003 Henriette Martel-Lawson
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You can reproduced this article in your magazine or newsletter so long as it is reprinted in full (no editing) to the above line. It should contain authorship and copyright information as well as the URL. Send me an email to let me know where it was reprinted.

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