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Frames Part 1: What’s good about frames

Theoretically, the concept is great.

A page is divided into sections. Each section or frame is actually a page with its own URL (Uniform Resource Locator). Pages can all be displayed at once in their separate windows and still be able to be scrolled independently. You know that the page uses frames when you scroll in one area and the rest of the page is stationary.

What to remember about frames

  • The collection of frames in the browser window is called frameset.
  • The frameset file contains:
  • the layout instructions in columns or rows
  • the contents source for each frame.
  • The <frameset> tag replaces the <body> tag.
  • A framed page would be a normal HTML page containing text and graphics, if it was not in a frame.
  • A common layout includes a banner or title across the top, a navigation bar down the left and a core section that displays the site’s main contents to the right. This layout counts for 4 pages (banner, navigation bar, contents and frameset).

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    What’s good about frames

    Your standard layout with logos and navigation bars can be downloaded once. This provides consistency throughout the site and reduces download time for the following pages.

    Frames can also be useful for special applications such as

    • Comparing two documents displayed at once.
    • Scrolling long documents and still have the navigation bar visible.
    • Expanding a menu on the navigation bar without the contents section moving.
    • Viewing a graphic or picture and reading simultaneously comments or caption displayed in another frame.
    • Continuously displaying banners while the visitor is scrolling other sections. Great for advertisers.
    • Printing the ‘contents’ frame without navigation bars and advertisers banners. Only good for web users.
    • Providing a glossary or explanatory footnotes for contents viewed in another window.
    • Offering interactivity. Questions and answers can be displayed simultaneously in separate windows.
    • Changing regularly the contents of a file without needing to alter the other files.

    Although they are many well designed pages using frames, there are too many with technical shortcomings.

    Why do web users hate frames
    Why frames are not a good marketing tool

    200  Marketing Ideas for Your Website

    Henriette Martel-Lawson is the author of the book 200 Marketing Ideas for Your Website. You can find more articles on www.marketingcues.com.

    © 2003 Henriette Martel-Lawson
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    You can reproduced this article in your magazine or newsletter so long as it is reprinted in full (no editing) to the above line. It should contain authorship and copyright information as well as the URL. Send me an email to let me know where it was reprinted.


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