Marketing Cues - Benefits of having your own domain name

Benefits of having your own domain name

Having your own domain will...

Project a professional image and level the playing field with large organisations.

Distinguish yourself from competitors with a unique identity.

Build branding (recognition).

Attract traffic to your site. By using keywords in your domain name, search engines are more likely to retrieve your website in their search results.

Save money on stationery. No need to reprint business cards and letterheads when you change Internet Service Provider. Your internet address remains the same.

Increase your credibility with your own address yourname@yourdomain.com instead of using a free email address such as yourname@yahoo.com.

Have a fixed address. If you move premises, your customers can contact you by email or look on your website to find out where you have physically relocated.

Show your autonomy. Your domain name is not linked to a third party's name e.g. yourname@ISPname.com.au.

Attract sponsors or partners with your credible unique domain name.

Have the ability to organise your correspondence with an alias e.g. sales@yourdomain.com, help@yourdomain.com or yourname@yourdomain.com.

That's good value for less than $40 a year!

Please note: You may even become addicted and register several domain names. One for each of your products or services!

Henriette Martel is a website strategist, consultant and Director of the Australian Training Guide. She is also the author of 200 Marketing Ideas for Your Website. Receive a free ebook when you subscribe to WEBmarketingcues, a free and valuable newsletter with articles, reviews and resources to help you market your own website. http://www.marketingcues.com

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