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10 simple ways to win online customer’s
confidence
Why would people trust you?
Your personal approach and reassurance can break barriers of reservations and
fear. To build your credibility and develop a one-to-one relationship, try these
simple and effective ways to gain potential customer’s confidence:
- Empathy
When providing solutions, first demonstrate your understanding of the
emotional component of the problem before giving the solution. How does the
problem affect someone’s life? You could start your pitch with ‘Do you suffer
from a debilitating migraine?’ or ‘Are you frustrated because…?’
- Give, give, give
Be generous with your information and share your knowledge and experience.
Don’t worry about giving away critical information. Learning is a moving
target. You cannot teach today what you will learn tomorrow. By sharing your
knowledge you will come across as a expert to be trusted.
- Credibility
Provide testimonials from reputable sources to build your reputation..
- Privacy statement
Reassure customers that their personal details will not be disclosed to third
parties and will be kept secure.
- Personal insights
Reveal snippets of you or your life to connect on a personal level e.g.
display your photo.
- Consistent message
If you claim to be trustworthy, don’t sell dubious products for the sake of a
financial gain.
- Ongoing contact
Contact potential or existing customers
regularly to build confidence and develop a strong relationship. An
email newsletter is an effective ongoing communication channel.
- Personal correspondence
Personalise your messages. Use first names e.g. ‘Hi Karen’ rather than ‘Dear
valued customer’.
- Physical address
Cyberspace residents have nothing to inspire confidence. Provide a physical
address not just an email address.
- Direct email
Give a direct email address e.g. henriette@domain.com instead of
info@domain.com
Gain customers with your personal approach and reap the benefits.
© 2005 Henriette Martel-Lawson
Henriette Martel-Lawson is a website strategist and author of
200 Marketing Ideas for Your
Website. Receive a free ebook when you
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http://www.marketingcues.com --------------
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