As a starter, try these simple strategies to add value to your product:

1. Benefits
   
   People perceive value in a product that is multi-purposed. Display a comprehensive list of benefits that solve a range of problems.
   
   
2. Testimonials
   
   What better proof that your product offers value than customers raving about it! Choose credible sources and vary testimonials to cover the different benefits of your product.
   
   
3. Brand
   
   Create and promote your brand. People perceive more value in a branded product such as ‘Nike’ or a seminar with the 'Guru of Guerrilla Marketing' than in an unknown brand or identity
   
   
4. Packaging
   
   Choose colours and type of package that make your product look more valuable. For example, a simple bottle of salad dressing wrapped in cellophane and with a satin ribbon becomes a gourmet item.
   
   
5. Price
   
   Sell your product at a higher price than your competitors. People usually associate higher-priced product with better quality.
   
   
6. Bonuses
   
   Add bonus products with their retail recommended prices so customers can calculate the added value of your product.
   
   
7. Affiliate program
   
   Offer a financial reward for referrals so people can make money from your product. From an expense, your product becomes a source of income.
   
   
8. Guarantees
   
   A strong guarantee such as ‘100% satisfaction guarantee’ increases the perceived value of your product. It eliminates the risk of potential psychological stress caused by post-purchase remorse or dissatisfaction.
   
   
9. Alliances
   
   Publicise your association with a well-known personality or your professional organisation. These affiliations increase your credibility and the perceived value of your product.
   
   
10. After-sales service
    
    People perceive value in excellent customer support. Provide an online database of FAQs (Frequently Asked Questions) and contact details as samples of your commitment to after-sales service.